This fun and innovative campaign was created to fulfill the idea revolving around oil first then shampoo. Moreover,it mainly targets on brand awareness and recall. The concept was to engage the audience and get a spontaneous response. The idea was to remind the le of Vatika. It revolves around the idea that whenever the masses see or come across any kind of Shampoo advertisement whether on a billboard, television, social media or newspaper they had to take a screenshot of the shampoo Ad. Therefore it could be of any brand and then share through social media platforms with the hashtag #Oilfirst #Vatikafirst. 30 winners were chosen and given an attractive hairstyling kit. We received a great amount of feedback on this and hence, it was a huge success. Moreover, a number of known celebrities and influencers participated in the challenge. We had countless entries from different celebrities and they gave different shoutouts regarding the campaign.