REFRESH CHALLENGE

Vatika Pakistan came up with a Refresh Challenge that made people to nominate their friends and loved ones with a new and refreshed hair style in order to win a Vatika Gift Box. This challenge went viral and people are still sending addresses and images to be a part of it. A big part of this campaign was the PR campaign Vatika came up with. Vatika sent their gift boxes to a large group of Pakistan's Famous Celebrities and Models which resulted in an amazing feedback through their Instagram and Facebook profiles.

DABUR AMLA GIRL

Dabur Amla came up with a selfie challenge known as "Dabur Amla Girl". This challenge made girls to send their selfies holding the Dabur Amla bottle making sure their face, hair and the bottle are clearly visible. A Red iphone 7 with a Model photoshoot will be awarded to the girl chosen by Dabur Amla. The campaign is going in a good direction as girls who want to kickstart their career as models are taking part in this challenge and sharing their selfies and portfolios.

VATIKA REFRESH NEW PACKAGING

Vatika Natural's came up with a ground-breaking event that no one at Dabur ever witnessed! A new refreshed look which can create a revolutionary impact on consumers mind and can change their preferences was unveiled. The insight that beautiful hair is key for transformation and self-expression of every woman was that highlight of our event. Vatika took the cue by taking this dynamic step in order to inspire the sales and marketing teams for further growth. The events were colorful, glamourous and technically creative for the attendees and the viewers. Our sales and marketing teams were praised for the hard work and achievements were highlighted to celebrate success among the entire team. A lot of different fun-filled activities and a musical performance turned the event into a huge success..

DERMOVIVA BABY BRAND ACTIVATION

DermoViva brand activation ran across the most popular cities in Pakistan (Lahore, Karachi, Islamabad) to convince the consumers about the effectiveness of DermoViva. The campaign represented the fact that 4 dangerous chemicals are absent from our product through a hurdle race. The child who passed those 4 hurdles within the least time and reached the Olive (finish point) won the race. The winners got a chance to imprint his/her hand on a DermoViva branded play-doh wall frame. Moreover, the runner ups were given color books and color pencils. Brand Ambassadors and Bloggers were responsible for data collection, product awareness and to cover the event for blogs and social media.

DERMOVIVA BABY LAUNCH CEREMONY

The month of November was a quite happening one. Dabur Pakistan officially launched Dabur DermoViva Baby and Red toothpaste in Karachi, Lahore and Islamabad. Over 60 people from Karachi, 35 people from Islamabad and 30 people from Lahore attended the independent launche..

DABUR AMLA 4WEEK CHALLENGE

DermoViva brand activation ran across the most popular cities in Pakistan (Lahore, Karachi, Islamabad) to convince the consumers about the effectiveness of DermoViva. The campaign represented the fact that 4 dangerous chemicals are absent from our product through a hurdle race. The child who passed those 4 hurdles within the least time and reached the Olive (finish point) won the race. The winners got a chance to imprint his/her hand on a DermoViva branded play-doh wall frame. Moreover, the runner ups were given color books and color pencils. Brand Ambassadors and Bloggers were responsible for data collection, product awareness and to cover the event for blogs and social media.

Red Toothpaste Launch

Dabur Pakistan introduced Dabur Red Toothpaste, in November (2017). Dabur strives to bring a complete natural healthcare and beauty range to you. Dabur Red Toothpaste carries an all natural recipe which was has been known since 1800s as Dabur Lal Manjan. With no fluoride and 13 powerful natural ingredients such as Garlic, Mint, Tomar beej, Dabur Red Toothpaste helps fight against 7 dental problems.